In the common day to day conversations, this expression is widely used to express the availability of such or such goods in large quantity:  "as many as one may wish for " or "at heart's will " . It signifies abundance.

Sample Conversation:

Person 1 and 2 are two housewives talking about their respective families and daily chores.

Person 1: " Did you taste the dark cherries this summer in Lebanon? As sweet as honey my friend! They remind me of our childhood."

Person 2: " I wish! When we got back from vacation, the harvest was not yet on the market!"